One of our committee members forwarded us the following insightful tips from Carmen Van Kerckhove: The Top 4 Mistakes Meeting Planners Should Avoid If They Want Diversity and Inclusion At Their Next Conference
Savvy meeting planners carefully sculpt both their advertising and their agendas to appeal to a culturally diverse population. But far too many planners still don’t understand the fundamentals of culturally-sensitive hosting.
Here, then, are the four biggest mistakes meeting planners should avoid, followed by their more appealing and appropriate counterparts.
Mistake 1: Use diversity as window dressing only
Don’t assume that providing ethnic buffets and displaying stock photos of smiling people of color in a brochure is enough is entice the unconvinced that you have them in mind, too. Especially if you follow up by publishing an agenda and inviting speakers who don’t know very much about the people of color in attendance and can’t speak to their concerns or interests.
The Fix: Step outside your comfort zone and call people of color in your industry to find out what issues are on their mind. Incorporate their concerns into your agenda. Find knowledgeable speakers of color who have had success dealing with the issues raised and then advertise those who will be tackling and shedding light on the subjects that their constituents most want addressed.
Mistake 2: Wait until the last minute to reach out to people of color
If you reach out to people of color only as an afterthought, when everything is buttoned up and ready to roll, you won’t get good results. It won’t go unnoticed if you scramble to get a more diverse audience at the last moment because you suddenly realize that you’ll look intolerant if too few people of color show up.
The Fix: Make it part of your job to seek out and cultivate relationships with people of color. Involve them in the planning process from day one. Get their input early when their insights and contacts can help launch the event into the stratosphere instead of slapping a band-aid on something that will need a tourniquet later.
Mistake 3: Tokenize speakers of color
Don’t place people of color into designated “conference ghettos” of your own making by asking them to serve on marginalized panels where they talk only about issues regarding their race or culture. People treated this way look and feel like tokens.
The Fix: Incorporate diversity into the very fabric of the conference itself and invite people of color to be main session speakers. It’s far more powerful if you have a panel of top executives that includes a person of color discussing a business issue than it is to just plop that person of color up there to talk about their race.
Mistake 4: Assume no one wants to hear from people of color
Meeting planners often assume that the only issues that people of color have are “pet issues” for dealing with “identity politics” and that what they have to offer will not be of widespread interest or use to other people attending the conference.
The Fix: Open your eyes and ears to what can be learned from inventive people of color. Communities of color often have fewer resources at their disposal and must come up with sometimes unique, creative solutions that others haven’t thought of or tried. Discover how an enormous talent for making lemons out of lemonade might benefit your own industry.
By making these few course-corrections, thoughtful meeting planners can anticipate an influx of new faces showing up. Just make sure that you spend the time to get to know these new audience members so that they can become an ongoing part of your network and event outreach.
© 2004-2009 New Demographic.
Carmen Van Kerckhove, president of the diversity education firm New Demographic, specializes in working with corporations to facilitate relaxed, authentic, and productive conversations about race. She has appeared on CNN, MSNBC, and has visited as a guest lecturer at Harvard, Princeton, and Columbia, among many other colleges and universities across the country. If you want to learn how to boost your career by mastering the changing dynamics of race in today’s workplace, get your FREE TIPS now at www.NewDemographic.com